Overview
Equip yourself for a thriving digital marketing career with this intensive 2-month Internship in Digital Marketing Certificate program. Through a blend of coursework and real-world experience, you’ll gain a comprehensive understanding of essential digital marketing channels and tactics.
Learn SEO, social media marketing, content marketing, and email marketing from industry professionals. You’ll then apply your knowledge through a hands-on internship, working on practical projects and gaining valuable experience under the guidance of experienced mentors.
By the program’s end, you’ll earn a recognized certificate and be prepared to launch your digital marketing career with confidence.
You'll Learn
Course Structure
↗Â Â Â Â Â What is Digital Marketing?
↗Â Â Â Â Â Inbound and Outbound Marketing
↗Â Â Â Â Â Digital Marketing Channels
↗Â Â Â Â Â What is AI in Digital Marketing?
↗Â Â Â Â Â Staying Relevant in Digital Marketing
↗Â Â Â Â Â Audience Listening Tools
↗Â Â Â Â Â Competitive Research
↗     The Traditional Funnel and the Buyer’s Journey
↗     The Evolution of the Buyer’s Journey
↗Â Â Â Â Â Integrating Offline and Digital Marketing
↗Â Â Â Â Â How Do Search Engines Rank Pages?
↗Â Â Â Â Â Search Engine Results Page (SERP)
↗Â Â Â Â Â How to Conduct SEO Keyword Research
↗     Technical  Optimisation
↗Â Â Â Â Â Page Experience Ranking Signal
↗Â Â Â Â Â Google Search Console
↗Â Â Â Â Â On-Page and Off-Page Optimisation
↗Â Â Â Â Â Free SEO Tools
↗Â Â Â Â Â AI Tools for SEO
↗Â Â Â Â Â ChatGPT for SEO
↗Â Â Â Â Â PPC Keyword Research
↗Â Â Â Â Â Budgets and Bidding in Google Ads
↗Â Â Â Â Â Creating a PPC Campaign
↗Â Â Â Â Â Display and Video Advertising
↗Â Â Â Â Â GDN, AI, and Performance Max
↗Â Â Â Â Â Display and Video Ad Formats
↗Â Â Â Â Â Targeting for Demand Generation
↗Â Â Â Â Â Remarketing for Display and Video Campaigns
↗Â Â Â Â Â Paid Search Metrics and Reports
↗Â Â Â Â Â Search, Display, and Video Campaign Optimisation
↗Â Â Â Â Â Influencing the Consumer Journey Using Social
↗Â Â Â Â Â How Do Social Media Algorithms Work?
↗Â Â Â Â Â Key Social Media Platforms: Facebook, WhatsApp, and Instagram
↗Â Â Â Â Â Key Social Media Platforms: Twitter (X) and LinkedIn
↗Â Â Â Â Â Key Social Video Platforms: YouTube and TikTok
↗Â Â Â Â Â Setting Up a Social Media Experience for a Business
↗Â Â Â Â Â Sustaining a Social Community
↗Â Â Â Â Â Engaging an Audience Using Social Media
↗Â Â Â Â Â Five Key Steps for Creating a Social Campaign
↗Â Â Â Â Â Social Commerce Channels
↗Â Â Â Â Â Google Analytics 4 (GA4) Fundamentals
↗Â Â Â Â Â Analytics, Data Privacy, and Protection
↗Â Â Â Â Â GA4 Account Set-Up
↗Â Â Â Â Â Linking GA4 to Other Tools
↗Â Â Â Â Â Types of GA4 Events
↗Â Â Â Â Â Advanced Custom Events in GA4
↗Â Â Â Â Â Key GA4 Reports
↗Â Â Â Â Â UTM Tracking with URL Builder
↗Â Â Â Â Â Real-Time Data in GA4
↗Â Â Â Â Â Â Â Â Â Audiences in GA4
↗Â Â Â Â Â Email and Omnichannel Marketing
↗Â Â Â Â Â Email Marketing Legislation and Regulations
↗Â Â Â Â Â CRMs
↗     Marketing  Automation
↗Â Â Â Â Â Email Marketing Workflows and Benefits
↗Â Â Â Â Â Email Subject Lines and Copy
↗Â Â Â Â Â Email Design and Images
↗Â Â Â Â Â Email Campaign Delivery Challenges
↗Â Â Â Â Â A/B Testing for Email Optimisation
↗Â Â Â Â Â Optimising Email Campaign Performance
↗Â Â Â Â Â Build Your Online Presence
↗Â Â Â Â Â How to Design a Website
↗     Website Optimisation and the Buyer’s Journey
↗Â Â Â Â Â Main Pages of a Website
↗Â Â Â Â Â Design Principles
↗Â Â Â Â Â UX and UI
↗Â Â Â Â Â eCommerce Solutions
↗Â Â Â Â Â eCommerce Marketplaces
↗Â Â Â Â Â Website Metrics
↗Â Â Â Â Â A/B Testing for Website Optimisation
Instructor
Ajay Agarwal
