About Course
The Digital Marketing Foundation Course is designed for students who want to gain the practical skills necessary to develop a comprehensive digital marketing strategy in a professional setting, leveraging the software, tools, tactics, and techniques used in today’s industry.
The Digital Marketing Foundation Course is a comprehensive Digital Marketing program, designed and taught by some of sharpest brains in the industry. The course is taught over 4 weeks , and gives our students a solid understanding of the core skills needed to succeed in Digital Marketing.
You'll Learn
Course Structure
↗ How Do Search Engines Rank Pages?
↗ Search Engine Results Page (SERP)
↗ How to Conduct SEO Keyword Research
↗ Technical Optimisation
↗ Page Experience Ranking Signal
↗ Google Search Console
↗ On-Page and Off-Page Optimisation
↗ Free SEO Tools
↗ AI Tools for SEO
↗ ChatGPT for SEO
↗ PPC Keyword Research
↗ Budgets and Bidding in Google Ads
↗ Creating a PPC Campaign
↗ Display and Video Advertising
↗ GDN, AI, and Performance Max
↗ Display and Video Ad Formats
↗ Targeting for Demand Generation
↗ Remarketing for Display and Video Campaigns
↗ Paid Search Metrics and Reports
↗ Search, Display, and Video Campaign Optimisation
↗ Introduction to Content Marketing
↗ Content Strategy Development
↗ Content Creation
↗ Content Distribution
↗ Content Performance Measurement
↗ Content Marketing Campaigns
↗ Content Marketing Trends and Future Outlook
↗ Influencing the Consumer Journey Using Social
↗ How Do Social Media Algorithms Work?
↗ Key Social Media Platforms: Facebook and Instagram
↗ Key Social Media Platforms: Twitter (X) and LinkedIn
↗ Key Social Video Platform: YouTube
↗ Setting Up a Social Media Experience for a Business
↗ Sustaining a Social Community
↗ Engaging an Audience Using Social Media
↗ Five Key Steps for Creating a Social Campaign
Instructor
Ajay Agarwal
