About Course
Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.
Your online reputation is how others see you when they look for you online. Your online reputation is your most valuable asset. It’s what people find when they Google you, and it shapes their impression of you — sometimes before you’ve even met. In our Online Reputation Management course, you’ll learn why reputation management is so valuable, what you can do to improve it, and proactive measures you can take to protect your reputation now and in the future.
Basically, online reputation management is the process of controlling what shows up when someone Googles your name. We’ll show you how to promote positive content to the top of your search results and push unwanted content (negative, irrelevant or competition) farther down to ensure that when someone Googles you, their results are populated with positive, relevant content about you.
Online Reputation Management training course outcome, student will be able to:
* Understand the benefits and pitfalls of Social Media Marketing
* The workshop is to persuade people that they must take charge of their digital persona’s.
* How to define communication strategy and online reputation strategy
* Learn How to build and protect your brand on Social Networks
* Know which tools to use for brand monitoring and Online Reputation Management
* How to engage with your online communities on social network
* Understand how to respond to complaints and criticisms online
* Know how to engage with customers and make the best use of brand evangelists
* How to deal with crisis, online attacks and bad buzz
* Develop your network and its influence
The training can be attended by anyone who is keen on becoming competent in PPC advertising. The course will be greatly beneficial to digital marketers, marketing consultants, business owners/entrepreneurs, PPC specialists.
Course Outline
Benefits of ORM Certification
Understand the benefits and pitfalls of Social Media Marketing. Know which tools to use for brand monitoring and Online Reputation Management. Understand how to respond to complaints and criticisms online. Know how to engage with customers and make the best use of brand evangelists.
Instructor
Ajay Agarwal
